SATW Conferences and Conventions
SATW Puerto Rico 2023: More information
The Art of Negotiating: From contract to fees, deliverables and bringing a plus one, everything is negotiable.
2019 El Paso Annual Convention
How to Make Money From a Press Trip (2-person panel)
With traditional freelancing at one end of the spectrum and paid influencer campaigns at the other, this session will explore the creative ground in between. You’ll get takeaways that will help you turn your next press trip into more than just “one and done.” Takeaways include:
- How to create revenue streams for your blog or website that make your time away pay for itself
- How to create revenue streams from social media
- How to use content marketing to increase your income
- Tips on how to republish and repurpose your content
TBEX Annual Conferences
2024 TBEX North America: San Juan, Puerto Rico
Are you tired of the ping pong effect that Google has had on your business in 2024, but you still love creating travel content for your audience? What about social media? Frustrated with the amazing content you are uploading but the algorithm never shows to your audience, let alone new people? Yup- me too, which is why product creation needs to be added to your business ASAP. From printable itineraries, self-published guides targeted to your specific niche, and even travel templates you can sell to your audience, as well as a whole new audience that can find you on Etsy and Amazon (both are search engines!), you will walk away with the information you need to figure out WHAT to sell, HOW to create it, WHERE to sell it, and HOW to market it to your own audience, as well as through your content creator friends and other platforms that can bring passive income to your business without a lot of stress and the ups and downs of platforms and algorithms you can’t control.
Key takeaways:
- how to leverage your existing relationships with content creators to sell your products through affiliate marketing
- what products are people looking for
- how to develop products people actually want
- free and cheap tools to help you create your products
- how to use keywords to promote your products
- how to price your products
- how to use your existing audience to market your products
Testimonial from Chris Mitchell, Director of TBEX North America: I’ve seen Keryn speak multiple times, and recently had the pleasure of inviting her to speak at TBEX in Puerto Rico. One thing I’ve learned is that whatever Keryn says she’s going to do, she’s going to do in spades. Her preparation, dedication, and care that she put into her presentation was remarkable. But beyond that, she has a natural talent and gift for breaking down complicated topics into actionable insights for attendees. Her energy at the conference was also an enormously positive addition, and, as Director of TBEX North America, I feel very comfortable noting that she would be an enormously valuable addition to any speaking lineup.
TBEX EUROPE 2023: Peloponnese (Kalamata Greece)
The Art of Negotiating: From contract to fees, deliverables and bringing a plus one, everything is negotiable.
Testimonial from Attendees:
2019 TBEX North America: Billings, MT
THE ROAD TO A REAL PARTNER RELATIONSHIPS BETWEEN TRAVEL BRANDS AND BLOGGERS
Presenters: Keryn Means (Walking On Media LLC) and Toni Smith (Tempe Tourism)
Relationships are a huge part of our industry that isn’t discussed enough. Relationships, especially for introverts, which there are many in blogging, is a hard concept, but we are in the communications/PR/marketing industry, where connecting with people is quite possibly the most important skill you need to survive.
Relationships with brands get us work, even if it takes a few years for it to come about. Relationships with fellow bloggers get us work with brands in a multitude of ways, whether it be connecting us with the right person, simple introductions, recommendations or hiring us for influencer campaigns. And of course, the brand/influencer relationship all comes back to the ultimate relationship— the one with our audience.
How are you can you build better relationships in our industry to grow your brand that will impact your income and bring better content to your readers? Let’s find out!
2016 TBEX North America: Minneapolis, MN
What Family Travelers Need: How the Industry Can Respond
In any travel niche, travel groups come in all shapes and sizes. Responding to the mix of needs and desires is no small task, but it an increasingly critical one. This session will present a case study of how the industry can and should respond to the family travel demographics. Points of view will include an association, a global tour operator, and a media representative.
2019 Plaid St. (Formerly Type A Parent): Alexandria, VA
Beginner Blogger Academy/ Speaker Presentations:
- Eirene Heidelberger: Becoming An Influencer Brands Fight Over
- Keryn Means: Stop Working For Free… Even When You Travel
- Lisa Jean Zmuda: Find and market to the 200 people who will earn you 200K
- Carrie Anton: Pump Up Your Profits by Pitching One Idea to Multiple Places
2019 TravelCon: Boston, MA
Niche topic: family travel
- Nicole Wears, TheTravelingCanucks.com
- Keryn Means, WalkingOnTravels.com
- Heather Greenwood Davis, Globetrotting.com
Family Travel Association
2018 FTA Summit: Bermuda
Best Practices: Using Social Media & Editorial to Generate Leads (Workshop)
Amie O’Shaughnessy, Founder & CEO, Ciao Bambino
Keryn Means, Co-Founder, Twist Travel Magazine
TMS Family
2016 TMS Family: Amelia Island, FL
The Value of Influencers in the Travel Market (Panel)
- Keryn Means, WalkingOnTravels.com
- Jade Broadus, TravelMindset.com
Influencer marketing isn’t just blog posts and freebies, it is a business model that gets you paid for the exposure and marketing messages you provide to your audience. We’ll tell you how to get started by saying “no” first.
NEED A SPEAKER FOR YOUR EVENT?
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